Friday, March 02, 2012
[IWS] Towers Watson: 2011-2102 CHANGE & COMMUNICATION ROI STUDY REPORT
IWS Documented News Service
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Institute for Workplace Studies----------------- Professor Samuel B. Bacharach
School of Industrial & Labor Relations-------- Director, Institute for Workplace Studies
Cornell University
16 East 34th Street, 4th floor---------------------- Stuart Basefsky
New York, NY 10016 -------------------------------Director, IWS News Bureau
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Towers Watson
2011 – 2012 Change and Communication ROI Study Report
Clear Direction in a Complex World: How Top Companies Create Clarity, Confidence and
Community to Build Sustainable Performance
http://www.towerswatson.com/assets/pdf/5995/Towers-Watson-ROI-Survey.pdf
[full-text, 30 pages]
At a Glance
What drives ROI? Confirmed: Our fifth survey finds a strong
relationship between superior financial performance and effective
communication and change management — in any industry, region
or economy.
Effective communication and effective change management
make a difference. Organizations that are highly effective in both
their communication and change management practices are more
than twice as likely to significantly outperform their peers as
organizations that are not highly effective in either of these areas.
Creating a clear direction in a complex world requires conveying
a consistent story about the business, creating greater certainty,
confidence and engagement with employees, and building a shared
experience across diverse audiences.
Table of Contents
Executive Summary 2
Key Findings 3
Introduction 4
Defining Communication and Change Effectiveness 5
Assessing Effectiveness and Performance 6
Clarity 8
Confidence 14
Community 20
Conclusion 27
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